Thanks to the SO GOOD editorial staff and sales team for their outstanding assistance. We are proud to present our advertising campaign in the January 2026 edition.
And thanks to the publishing house, BOOKS FOR CHEFS, which has been carefully and dedicatedly curating books by professionals in the fine pastry, bakery, and chocolate industries since 1987.
We are on the cover of PASTICCERIA INTERNAZIONALE, SIGEP WORLD 2026 Special Edition. Inside, you will also find an editorial where we share our vision for the future.
The selection process has been completed. We introduce you the Italian team that will represent Italy at the 2027 CMP.
Our chefs will also have to pass another test by participating in the 2026 European Pastry Championship.
We are proud to announce that Via delle Arti is the team’s GOLD SPONSOR.
Deidda, Fiorucci, and Gianforchetti: Club Italia announces the new Italian team for the 2026 Coupe Europe, ahead of the 2027 Coupe du Monde de la Pâtisserie.
• Marco Deidda
• Alessandro Fiorucci
• Gabriel Gianforchetti
“Deep satisfaction with the selection process organized by Club Italia, which has defined Team Italy for the next Coupe du Monde de la Pâtisserie, with the first imminent objective of the continental selection, namely the Coupe Europe de la Pâtisserie 2026 (Paris, January 19-20), a mandatory stage that will determine the teams that will be able to reach the Coupe du Monde de la Pâtisserie in Lyon, in January 2027. After the Italian triumph in 2021, the bronze in 2023 and the sixth place in 2025, the selection of the new members of the Italian national team takes on strategic importance to ensure continuity on Italy’s prestigious journey in global pastry making, well aware of the constantly changing global and sectoral scenario, and of the increasingly challenging and complex commitment.” Cit. Press Office
“The Selection and Jury The selection took place on Thursday, October 23, 2025, at CAST Alimenti in Brescia. A technical jury appointed by Club Italia, chaired by Alessandro Dalmasso, evaluated the performances of the candidates (five registered, four showed up), competing in a high-level individual competition. The panel rigorously assessed, in accordance with the principles of the global event, the tasting, technical execution, and aesthetics of the artistic works, an expression of the talent and sensitivity of the participants.”
GIORGIO FANARA: Via delle Arti, technical sponsor for the Italian Pastry Championship.
“The Italian Pastry Championship is a unique event open to all Italian pastry chefs over the age of 18, offering them a highly educational opportunity to test their skills and find motivation to launch a rewarding and successful career. It is a moment of maximum professional value, conceived and organized—based on principles of seriousness and fairness—in the cradle of the confectionery art, SIGEP World, a specialized trade fair that has been catering to pastry chefs, gelato makers, chocolatiers, bakers, and pizza makers from around the world since 1979.” Cit. Official Press Release
COMPETITION FEATURES AND THEME
Theme of the 2026 competition: “Sports”—energy, movement, challenge, and passion.
The theme must be interpreted through creations that showcase the competition’s star dessert:
“Chocolate Cake with Cream bignè” – A pastry classic revisited with a modern twist.
“Ice Cream Stick”
Each competitor must create:
1. An artistic sculpture in sugar and pastillage or chocolate, inspired by the theme “Sport”
2. 3 chocolate cakes with cream bignè required
Good luck, Giorgio!
A day full of inspiration and creativity near Matera, where we met passionate professionals and a company that puts its heart into everything it does.
A special thanks to SWEETNESS SOLUTION SRL for hosting us at their new location in Grassano (MT).
Thanks to owner Domenico Manna, to Maurizio La Neve for his invaluable sales support, and to Francesca Manna for the warm welcome.
The demo was masterfully led by chefs Antonio and Carmela Capuano, who with their talent transformed colors, techniques, and creativity into pure inspiration.
Thank you all for your energy, participation, and desire to experiment together!
See you next time ✨
We successfully completed a new demo in Lithuania. Thanks to Sanitex Lietuva, Promo Cash&Carry, Chef @Marius for his contribution, and Amanda Veršelytė, Marketing Specialist for organizing together this event.
Chef Alessandro Fiorucci created excellent desserts with wonderful decorations, colorful and brilliant, using the entire VIAdelleARTI product range, from food coloring spray such as : #matty, #pearly, and #velly to our #baking spray, coloring powders and gels.
These events represent strategic opportunities to strengthen business relationships, develop new and existing markets, bringing #madeinItaly excellence to the world, the fruit of ongoing research and strong know-how.
PLMA, Private Label Manufacturers Association, is an excellent showcase for those of us who produce and supply food aerosols with private labels, with particular attention to the technical and regulatory aspects of the various countries in the world.
Our team was present to welcome buyers from all over the world.
Via delle Arti participated in the IBA 2025 edition held in Düsseldorf, from May 18th to 22nd.
We met existing customers and potential international buyers, talking about development and future projects.
The annual meeting with our Italian agents took place in Puglia at the end of May. We shared last year’s performance, the achievement of objectives and the new targets for 2025, not only for the development of the Italian market, but also with reference to the new internationalization projects, as well as the general growth of Via delle Arti.
The speakers were:
Dario Steiner – CEO and President of Volcke Aerosol Italy srl
Simone Furregoni – Sales Manager Italy
Elena Prodan – Marketing & Business development Food
A special thanks to all our collaborators for the excellent results obtained!
