We are proud to announce that VIA delle ARTI has been awarded Best Cover 2025 by Pasticceria Internazionale, one of the leading magazines in the world of contemporary pastry and confectionery arts. An award that celebrates not just an image, but a vision: aesthetic research, design identity, and a culture of detail. The cover, photographed by Giancarlo Bononi, perfectly represents our way of interpreting the world of food: a balance between technique and creativity, material and light, tradition and innovation. Inside the issue, the editorial team has dedicated an article to our journey, exploring our new projects and the creative direction we are building. We sincerely thank the editorial team for this important recognition and for telling our story with such sensitivity and professionalism.
Another inspiring edition of SIGEP has come to an end full of energy, ideas and meaningful connections. We would like to say thank you to everyone who shared this journey with us. A special thanks to all those who brought talent, technique and vision to our live demos: Antonio and Carmela Capuano, Folienoir, Luca Cinalli and the mixology school Mix and Shake. Thank you to Pasticceria Internazionale for the Best Cover 2025 award, to So Good Magazine, and to the Unione Pasticcieri e Gelatieri Campani for their support and shared values. We leave SIGEP inspired, energized and ready for what comes next.
Siamo orgogliosi di annunciare che Via delle Arti ha partecipato come sponsor ufficiale al progetto Winter Games Express, il treno di cioccolato più lungo al mondo, che ha conquistato il Guinness World Record™ con una lunghezza di oltre 55 metri e un peso di 28 quintali. L’evento si è svolto a Milano, presso Piazza Città di Lombardia / Palazzo Lombardia, all’interno delle iniziative legate ai Giochi Olimpici e Paralimpici Invernali Milano Cortina 2026. Il Winter Games Express non è stato solo un’impresa da record, ma anche un progetto che ha unito arte, artigianalità, formazione e solidarietà, coinvolgendo maestri pasticceri, scuole e giovani talenti. In qualità di sponsor, Via delle Arti ha contribuito a sostenere questa straordinaria iniziativa che celebra creatività, valore culturale e collaborazione internazionale, evidenziando il legame tra arte, design e innovazione, valori alla base della nostra missione.
Thanks to the SO GOOD editorial staff and sales team for their outstanding assistance. We are proud to present our advertising campaign in the January 2026 edition.
And thanks to the publishing house, BOOKS FOR CHEFS, which has been carefully and dedicatedly curating books by professionals in the fine pastry, bakery, and chocolate industries since 1987.
We are on the cover of PASTICCERIA INTERNAZIONALE, SIGEP WORLD 2026 Special Edition. Inside, you will also find an editorial where we share our vision for the future.
The selection process has been completed. We introduce you the Italian team that will represent Italy at the 2027 CMP.
Our chefs will also have to pass another test by participating in the 2026 European Pastry Championship.
We are proud to announce that Via delle Arti is the team’s GOLD SPONSOR.
Deidda, Fiorucci, and Gianforchetti: Club Italia announces the new Italian team for the 2026 Coupe Europe, ahead of the 2027 Coupe du Monde de la Pâtisserie.
• Marco Deidda
• Alessandro Fiorucci
• Gabriel Gianforchetti
“Deep satisfaction with the selection process organized by Club Italia, which has defined Team Italy for the next Coupe du Monde de la Pâtisserie, with the first imminent objective of the continental selection, namely the Coupe Europe de la Pâtisserie 2026 (Paris, January 19-20), a mandatory stage that will determine the teams that will be able to reach the Coupe du Monde de la Pâtisserie in Lyon, in January 2027. After the Italian triumph in 2021, the bronze in 2023 and the sixth place in 2025, the selection of the new members of the Italian national team takes on strategic importance to ensure continuity on Italy’s prestigious journey in global pastry making, well aware of the constantly changing global and sectoral scenario, and of the increasingly challenging and complex commitment.” Cit. Press Office
“The Selection and Jury The selection took place on Thursday, October 23, 2025, at CAST Alimenti in Brescia. A technical jury appointed by Club Italia, chaired by Alessandro Dalmasso, evaluated the performances of the candidates (five registered, four showed up), competing in a high-level individual competition. The panel rigorously assessed, in accordance with the principles of the global event, the tasting, technical execution, and aesthetics of the artistic works, an expression of the talent and sensitivity of the participants.”
GIORGIO FANARA: Via delle Arti, technical sponsor for the Italian Pastry Championship.
“The Italian Pastry Championship is a unique event open to all Italian pastry chefs over the age of 18, offering them a highly educational opportunity to test their skills and find motivation to launch a rewarding and successful career. It is a moment of maximum professional value, conceived and organized—based on principles of seriousness and fairness—in the cradle of the confectionery art, SIGEP World, a specialized trade fair that has been catering to pastry chefs, gelato makers, chocolatiers, bakers, and pizza makers from around the world since 1979.” Cit. Official Press Release
COMPETITION FEATURES AND THEME
Theme of the 2026 competition: “Sports”—energy, movement, challenge, and passion.
The theme must be interpreted through creations that showcase the competition’s star dessert:
“Chocolate Cake with Cream bignè” – A pastry classic revisited with a modern twist.
“Ice Cream Stick”
Each competitor must create:
1. An artistic sculpture in sugar and pastillage or chocolate, inspired by the theme “Sport”
A day full of inspiration and creativity near Matera, where we met passionate professionals and a company that puts its heart into everything it does.
A special thanks to SWEETNESS SOLUTION SRL for hosting us at their new location in Grassano (MT).
Thanks to owner Domenico Manna, to Maurizio La Neve for his invaluable sales support, and to Francesca Manna for the warm welcome. The demo was masterfully led by chefs Antonio and Carmela Capuano, who with their talent transformed colors, techniques, and creativity into pure inspiration.
Thank you all for your energy, participation, and desire to experiment together! See you next time ✨
We successfully completed a new demo in Lithuania. Thanks to Sanitex Lietuva, Promo Cash&Carry, Chef @Marius for his contribution, and Amanda Veršelytė, Marketing Specialist for organizing together this event.
Chef Alessandro Fiorucci created excellent desserts with wonderful decorations, colorful and brilliant, using the entire VIAdelleARTI product range, from food coloring spray such as : #matty, #pearly, and #velly to our #baking spray, coloring powders and gels.
These events represent strategic opportunities to strengthen business relationships, develop new and existing markets, bringing #madeinItaly excellence to the world, the fruit of ongoing research and strong know-how.
